PsorX 308 is a device for treating skin conditions at home,
newly introduced to the Russian market. At the start of the project,
the visual identity, product renders, and technical documentation
were already in place, but communication with end customers
had yet to be developed
The goal was to design and launch a landing page that would
introduce the product and its benefits, establish a foundation
for audience communication, and help attract the first customers
The idea was to present PsorX 308 as a modern personal device
that fits naturally into everyday life, moving away from the conventional
image of medical equipment associated with hospitals. The visual
approach reinforces this positioning and makes the product more
relatable to a younger audience
The landing page’s visual concept builds on the existing brand
identity, combining raster images with minimalist vector graphics.
Its core element is the line, which references light rays
and the way the device works
This approach was developed further on the landing page: line graphics
became part of the composition, and a vector illustration
of the device was created. This preserved the identity’s recognisable
character while extending its visual language with techniques
designed specifically for digital applications
Skin conditions are a complex subject that calls for a sensitive
approach. The challenge was to address it honestly,
without pressure or distressing imagery
The copy focuses not only on treatment, but also
on regaining confidence and returning to everyday life
without self-consciousness or isolation. The idea was
to present the product as a tool to support that journey,
shaping the communication around reassurance and feeling like
yourself again, rather than fear of a diagnosis
The result is a landing page that combines sensitive communication
with a contemporary visual approach to a medical product.
It clearly explains the device’s features and how it works,
presenting PsorX 308 as a personal device that fits naturally
into everyday life
