A personal brand for a specialist who had outgrown a plain business card — a name, a mark and a set of rules that hold together across a site, a deck and print. Filler text, replaced when the case is written.
A medical product that had to speak plainly about an uncomfortable subject: clear structure, calm colour and none of the stock-photo optimism the category is full of. Filler text, replaced when the case is written.
A short run of merch built on one number, one grid and one printing method, stretched across a shirt, a tote and a set of stickers that had to survive a laundry cycle. Filler text, replaced when the case is written.
A premium electronics reseller from Yekaterinburg that came for a deep rebrand — new positioning, a new visual language and a philosophy to stand on. The task was to put soul into the brand and step out of the reseller paradigm.
An identity for a data-heavy service where the numbers are the hero — a grid that keeps long tables readable and a type scale that still works on a phone. Filler text, replaced when the case is written.
